Shaping the notion of #wellbeing in the therapy culture context: an analysis through Instagram narratives

Ainara Larrondo-Ureta, Simón Peña-Fernández, Jordi Morales-i-Gras

The aim of this paper is to (1) identify textual and visual themes and sub-themes associated with the #wellbeing hashtag on Instagram, (2) assess their varying levels of engagement…