most citedCausal Analysis of Customer Churn Using Deep Learning

8 citations

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1 paper

cs.LG2023★ 8 cited

Causal Analysis of Customer Churn Using Deep Learning

David Hason Rudd, Huan Huo, Guandong Xu

Customer churn describes terminating a relationship with a business or reducing customer engagement over a specific period. Two main business marketing strategies play vital roles…