50 citations
- Statistical Research (United States)US25 papers
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Showing 2017 · stat.APShow all
2 papers · 2 filters
stat.AP2017
Using clustering of rankings to explain brand preferences with personality and socio-demographic variables
Daniel Müllensiefen, Christian Hennig, Hedie Howells
The primary aim of market segmentation is to identify relevant groups of consumers that can be addressed efficiently by marketing or advertising campaigns. This paper addresses the…
stat.AP2017★ 2 cited
Analyzing Car Thefts and Recoveries with Connections to Modeling Origin-Destination Point Patterns
Shinichiro Shirota, Alan E Gelfand, Jorge Mateu
For a given region, we have a dataset composed of car theft locations along with a linked dataset of recovery locations which, due to partial recovery, is a relatively small subset…