1.8k citations
- Zhejiang UniversityCN37 papers
- Tsinghua UniversityCN19 papers
- Peking UniversityCN18 papers
- Alibaba Group (United States)US16 papers
- Shanghai Jiao Tong UniversityCN16 papers
- University of Science and Technology of ChinaCN15 papers
- Chinese Academy of SciencesCN12 papers
- Nanyang Technological UniversitySG10 papers
- University of Chinese Academy of SciencesCN8 papers
- CAS Key Laboratory of Urban Pollutant ConversionCN7 papers
- Huazhong University of Science and TechnologyCN7 papers
- Singapore Management UniversitySG7 papers
Showing cs.GTShow all
2 papers · 1 filter
cs.GT2021
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng +7
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform…
cs.GT2017★ 15 cited
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
Zhihui Xie, Kuang-Chih Lee, Liang Wang
The online ads trading platform plays a crucial role in connecting publishers and advertisers and generates tremendous value in facilitating the convenience of our lives. It has be…