Publications (18)
Causal Inference in the Presence of Interference in Sponsored Search Advertising
Razieh Nabi, Joel Pfeiffer, Murat Ali Bayir +2
In classical causal inference, inferring cause-effect relations from data relies on the assumption that units are independent and identically distributed. This assumption is violat…
DeepTagger: Knowledge Enhanced Named Entity Recognition for Web-Based Ads Queries
Simiao Zuo, Pengfei Tang, Xinyu Hu +3
Named entity recognition (NER) is a crucial task for online advertisement. State-of-the-art solutions leverage pre-trained language models for this task. However, three major chall…
Causal Transfer Random Forest: Combining Logged Data and Randomized Experiments for Robust Prediction
Shuxi Zeng, Murat Ali Bayir, Joesph J. Pfeiffer +2
It is often critical for prediction models to be robust to distributional shifts between training and testing data. From a causal perspective, the challenge is to distinguish the s…
On the existence of distortion maps on ordinary elliptic curves
Denis Charles
Distortion maps allow one to solve the Decision Diffie-Hellman problem on subgroups of points on the elliptic curve. In the case of ordinary elliptic curves over finite fields, it…
Masked LARk: Masked Learning, Aggregation and Reporting worKflow
Joseph J. Pfeiffer, Denis Charles, Davis Gilton +3
Today, many web advertising data flows involve passive cross-site tracking of users. Enabling such a mechanism through the usage of third party tracking cookies (3PC) exposes sensi…
ICE: Enabling Non-Experts to Build Models Interactively for Large-Scale Lopsided Problems
Patrice Simard, David Chickering, Aparna Lakshmiratan +7
Quick interaction between a human teacher and a learning machine presents numerous benefits and challenges when working with web-scale data. The human teacher guides the machine to…